ETL basics articles
You’re deep into an ETL project, and suddenly, data discrepancies start to surface.
Reports don’t match up, and dashboards look off.
Frustrating, right?
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Data-driven companies don’t rely on a single source of information. They pull insights from competitor data, open datasets, proprietary reports, and industry aggregators.
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Businesses generate and collect massive amounts of data. In 2024, this number has reached 149 zettabytes.
But raw data alone doesn’t do any good.
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Businesses are surrounded by more data than ever before.
But here is the thing.
Some data sits comfortably in internal systems—CRMs, ERPs, and databases.
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